Even Royals Need Media Training

It may come as a shock that The Queen’s grandson has stepped down from his role at a charity involved in her 90th birthday celebrations.

Peter Phillips, 38, was organising a massive street party for 10,000 guests after his events company was awarded the contract for the celebration. But he later took a place as trustee of the Patron’s Fund, a charity set up to handle the money raised from the event and pass it to the Queen’s charities. However could the lack of his media training be to blame? The Son of Princess Anne and Capt Mark Philips appeared on lots of media to alert people to the event even popping into the breakfast show Good Morning Britain to tell all...

What was clear from the start, he simply had a set mantra and kept repeating it, so when the presenting duo asked how the money would be spent or in fact what did people receive for their money, he simply bumbled his way through an answer which was not clear or concise. Worse was to come when he later appeared on BBC Breakfast which again he failed to connect with the viewer and hosts by simply stating once what a great day it would be, but could not explain how or why it would cost so much money to attend. Controversy has already surrounded the event after it emerged guests would be charged £150-a-ticket for the lunch, which will see 10,000 people enjoying a hamper-style picnic on The Mall in June. Mr Phillips’s company, Australian firm Sports and Entertainment Limited (SEL), had devised the idea and put in a bid to organise it.

The main factor here was that media training was much needed And afterall there are many on the pay roll, so someone, perhaps a close advisor, should have highlighted the fact that these are the tougher questions that would have been asked... Media Training often gets blasted by the media itself but it was clear to see even Royals need it, and with it he might have sold a better story and may not have had to step down at all from a role he clearly loved.

NST